Post by account_disabled on Mar 10, 2024 13:17:26 GMT 10
More and more often we come across unwanted emails which, despite having the appearance of advertising initiatives, are, in reality, incorrect spam activities. In the context of a marketing strategy, this constitutes a real danger, which can irremediably compromise the results of campaigns, frustrating the economic efforts of companies. How to distinguish the most annoying emails from the genuine ones? How can a company that intends to achieve high performance act to combat the phenomenon of spam? What are the best strategies for building engaging, on-target DEMs with a high open rate? We will answer all these questions in today's article and explain how, by relying on performance marketing professionals, it is possible to reach more customers, increase turnover and optimize ROI.
Unwanted emails: what are they? To understand how to prevent DEMs from ending up in the spam folder and thus being deleted or unread, it is first of all important to know what characteristics Hong Kong Telegram Number Data define unwanted emails as such. The subject is the first and most important element to establish the degree of reliability of the messages, in which, rather than the terms used, it is the punctuation that is relevant. An excessive presence of exclamation points and special characters conveys an idea of urgency and attracts attention, therefore constituting an alarm bell for anti-spam filters. The most annoying emails have a highly commercial tone and are characterized by the redundancy of words such as "free" and "offer", often written in capital letters.
In general, the worst newsletters are those which, although sent in large quantities, do not excel in terms of quality, but rather have rather poor layout and copy and provide unclear, if not downright incorrect, information. In light of this, the concept of deliverability , or the reputation of the sender, comes into play . The email boxes receive feedback from users and make a selection of domains, establishing whether or not to assign them to the junk folder. A bad positioning, in this sense, has far from slight repercussions, because it can lead to inclusion on the blacklist , which we talked about better in this other article.
Unwanted emails: what are they? To understand how to prevent DEMs from ending up in the spam folder and thus being deleted or unread, it is first of all important to know what characteristics Hong Kong Telegram Number Data define unwanted emails as such. The subject is the first and most important element to establish the degree of reliability of the messages, in which, rather than the terms used, it is the punctuation that is relevant. An excessive presence of exclamation points and special characters conveys an idea of urgency and attracts attention, therefore constituting an alarm bell for anti-spam filters. The most annoying emails have a highly commercial tone and are characterized by the redundancy of words such as "free" and "offer", often written in capital letters.
In general, the worst newsletters are those which, although sent in large quantities, do not excel in terms of quality, but rather have rather poor layout and copy and provide unclear, if not downright incorrect, information. In light of this, the concept of deliverability , or the reputation of the sender, comes into play . The email boxes receive feedback from users and make a selection of domains, establishing whether or not to assign them to the junk folder. A bad positioning, in this sense, has far from slight repercussions, because it can lead to inclusion on the blacklist , which we talked about better in this other article.