Post by account_disabled on Feb 19, 2024 16:29:03 GMT 10
If you’re launching a new business or product and don’t have customers yet, then you can get social proof by offering free trials. To make these testimonials even more credible, add a picture of the person who benefited from your product or service. A study conducted by researchers at the University of Wellington in New Zealand showed that pictures added to the feelings of truth conducted on participants. Form Placement Landing page 101 dictates that you should always place your form above the fold. Most of the time, readers aren’t going to spend enough time on your page to .
But did you know there’s even more to the story? A study done by Neilson Buy TG Database Group a few years ago with 232 participants reading thousands of websites show that the dominant reading pattern is in the shape of an F. Look at the eye charts from the study to see exactly what I mean. The areas where readers looked the most are colored in red. Yellow indicates fewer views. And the blue indicates the least amount of views. 5 Common Landing Page Tactics and the Science behind why they Work - Form Placement Typically, a reader starts at the upper left hand corner of the page and their eyes will horizontally scan the entire width of the text.
Next the reader will move down the page a little bit and their eyes will horizontally scan again. Finally, the readers will scan the left side of the page from the top to the bottom. Take notice a few things. Readers spend a majority of their time looking at the left hand side of a page. To no one’s surprise, most of the views come at the top of the page. What I found most interesting is the second horizontal scan that the readers make. This could be an opportunity to place a second, smaller, web form in the middle of the page, increasing your chances of allowing the prospect to give you their name and email address.
But did you know there’s even more to the story? A study done by Neilson Buy TG Database Group a few years ago with 232 participants reading thousands of websites show that the dominant reading pattern is in the shape of an F. Look at the eye charts from the study to see exactly what I mean. The areas where readers looked the most are colored in red. Yellow indicates fewer views. And the blue indicates the least amount of views. 5 Common Landing Page Tactics and the Science behind why they Work - Form Placement Typically, a reader starts at the upper left hand corner of the page and their eyes will horizontally scan the entire width of the text.
Next the reader will move down the page a little bit and their eyes will horizontally scan again. Finally, the readers will scan the left side of the page from the top to the bottom. Take notice a few things. Readers spend a majority of their time looking at the left hand side of a page. To no one’s surprise, most of the views come at the top of the page. What I found most interesting is the second horizontal scan that the readers make. This could be an opportunity to place a second, smaller, web form in the middle of the page, increasing your chances of allowing the prospect to give you their name and email address.