Post by account_disabled on Jan 24, 2024 17:04:14 GMT 10
Advertising on Google partner network sites has many advantages. This is a low cost per click, the ability to target, and a noticeable format. But there is also a minus - by showing ads to a wide audience on third-party sites, you can attract “junk” leads. That is, people who misunderstand what you offer and needlessly distract your sales team. Read how to avoid this and what to do if untargeted traffic comes from such advertising. Reading time: 12 minutes Step 1. Check the data from the web analytics system Step 2. Pay attention to calls Step 3. Find out what the problem is Step 4. Optimize advertising and/or disable sites that bring non-target traffic conclusions The problem of traffic quality for Display Networks is particularly acute, and experts consider this to be one of the disadvantages of this format.
In the case of search Fax Lists advertising, the brand is dealing with people who have already formed a need. For example, a person googles “book a tour to Montenegro” and sees a relevant ad among the results. Such a user is part of the target audience - after all, he is interested in purchasing a trip. The situation is different if advertising is shown on partner sites of the network. A man watched a program about Montenegro and decided to learn more about its attractions. He reads an article about them on one of the sites and on the left sees an advertising banner “Tours to Montenegro”.
He doesn't intend to buy a trip, but wants to buy one sometime in the future. Or simply clicks on an advertisement out of curiosity. Such a user belongs to a “cold audience”, but over time he may make a purchase. For example, if you subscribe to shares of a travel agency. example of display advertising An example of display advertising that is displayed on a relevant site. Visitors to the portal about beauty and fashion will most likely be interested in the new lipstick Another situation is if a travel agency advertisement is shown on an entertainment website for children. And the wording on the banner is vague: “Visit ancient castles.
In the case of search Fax Lists advertising, the brand is dealing with people who have already formed a need. For example, a person googles “book a tour to Montenegro” and sees a relevant ad among the results. Such a user is part of the target audience - after all, he is interested in purchasing a trip. The situation is different if advertising is shown on partner sites of the network. A man watched a program about Montenegro and decided to learn more about its attractions. He reads an article about them on one of the sites and on the left sees an advertising banner “Tours to Montenegro”.
He doesn't intend to buy a trip, but wants to buy one sometime in the future. Or simply clicks on an advertisement out of curiosity. Such a user belongs to a “cold audience”, but over time he may make a purchase. For example, if you subscribe to shares of a travel agency. example of display advertising An example of display advertising that is displayed on a relevant site. Visitors to the portal about beauty and fashion will most likely be interested in the new lipstick Another situation is if a travel agency advertisement is shown on an entertainment website for children. And the wording on the banner is vague: “Visit ancient castles.