Post by account_disabled on Jan 1, 2024 17:40:06 GMT 10
Ymedia has prepared the 2020 annual television report , which includes the main keys of the sector with special impact on minutes of consumption, the evolution of audiences, the main broadcasts made by the networks and the advertising keys of the medium. Telecinco leads television audiences in Spain for the ninth consecutive year. The emergence of COVID-19 into our lives , in addition to a serious illness, has been a disruptive element in our habits and attitudes as consumers , and has caused changes in our relationship with digitalization, as well as in our social realities. This transformation has had a decisive influence on our consumption of the television medium. MINUTES OF CONSUMPTION The time in front of our televisions has increased in this atypical year The average daily consumption this year 2020 has been 226 minutes, four minutes more than in 2019 .
Every day, 34.5 million people sit in front of the television screen, which represents 85.1% of the Spanish population. The data on this daily consumption is more relevant than in previous Phone Number List years, since the contribution of guests to daily audiences, which historically stood at around a 5% annual average, has now been reduced by half this year. These figures translate into a contribution of only 5 minutes on average to television consumption. Those responsible for purchasing the home and those over 45 years of age register the largest increases The largest consumers of television have been those responsible for household purchases, with 294 minutes per day on average, and those over 45 years of age. The consumption of the latter varies between the age group 45 to 64 years, with a daily average of 289 minutes, and that of those over 65 years of age, with 373 minutes.
All of these targets increased their consumption by around 7% compared to last year. Younger targets have also increased their consumption The lowest consumption has occurred among young people between 13 and 24 years old and children, with 98 and 118 minutes on average daily . Despite these figures, both targets have increased their consumption compared to last year by 5% and 3%, respectively. Castilla y León, Cantabria and Asturias, communities where TV viewing is growing the most By autonomous community, the highest consumption has been recorded in Extremadura (257'), Asturias (249'), Castilla-La Mancha (246') and Castilla y León (241'). On the contrary, the two communities with lower consumption have been the Balearic Islands (201') and Navarra (203'). Except in Navarra, there have been increases in consumption in all communities compared to 2019, with marked growth of around 15% in Castilla y León, Cantabria and Asturias.
Every day, 34.5 million people sit in front of the television screen, which represents 85.1% of the Spanish population. The data on this daily consumption is more relevant than in previous Phone Number List years, since the contribution of guests to daily audiences, which historically stood at around a 5% annual average, has now been reduced by half this year. These figures translate into a contribution of only 5 minutes on average to television consumption. Those responsible for purchasing the home and those over 45 years of age register the largest increases The largest consumers of television have been those responsible for household purchases, with 294 minutes per day on average, and those over 45 years of age. The consumption of the latter varies between the age group 45 to 64 years, with a daily average of 289 minutes, and that of those over 65 years of age, with 373 minutes.
All of these targets increased their consumption by around 7% compared to last year. Younger targets have also increased their consumption The lowest consumption has occurred among young people between 13 and 24 years old and children, with 98 and 118 minutes on average daily . Despite these figures, both targets have increased their consumption compared to last year by 5% and 3%, respectively. Castilla y León, Cantabria and Asturias, communities where TV viewing is growing the most By autonomous community, the highest consumption has been recorded in Extremadura (257'), Asturias (249'), Castilla-La Mancha (246') and Castilla y León (241'). On the contrary, the two communities with lower consumption have been the Balearic Islands (201') and Navarra (203'). Except in Navarra, there have been increases in consumption in all communities compared to 2019, with marked growth of around 15% in Castilla y León, Cantabria and Asturias.